# How Netflix is Changing Live Sports and Connected TV Ads

Page: https://stenobird.com/podcast/next-in-media-470115/how-netflix-is-changing-live-sports-and-connected-tv-ads
Text version: https://stenobird.com/podcast/next-in-media-470115/how-netflix-is-changing-live-sports-and-connected-tv-ads.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-06-16T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/how-netflix-is-changing-live-sports-and-connected-tv-ads-lblVlPJa
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/663b285e-8d11-47ce-8aa6-f3c581b03c4e/group-item/78657db3-65f0-4c91-8232-9aaeb4c00ffb/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/how-netflix-is-changing-live-sports-and-connected-tv-ads
Duration seconds: 1440

## Resource

Netflix Advertising VP Nicolle Pangis breaks down how the streaming giant scaled to over 250 million global ad-supported subscribers in just over three years by migrating to an in-house ad tech stack and blending programmatic data precision with massive culture-defining content tentpoles.

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## Transcript

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