Episode

From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook

Podcast: Next in Media
Published: Apr 28, 2026
Duration seconds: 1272
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Summary

Dude Perfect CEO Andrew Yaffe joins Mike Shields to unpack how the iconic trick-shot brand has scaled into a diversified media company. They dig into their family-audience moat, its co-created Xfinity ad with YouTube, the BODYARMOR partnership, and why Andrew thinks his company looks more like a sports league than a creator business.