# From Trick Shots to Tour Buses – Inside Dude Perfect’s Media Playbook

Page: https://stenobird.com/podcast/next-in-media-470115/from-trick-shots-to-tour-buses-inside-dude-perfect-s-media-playbook
Text version: https://stenobird.com/podcast/next-in-media-470115/from-trick-shots-to-tour-buses-inside-dude-perfect-s-media-playbook.md
Podcast: [Next in Media](https://stenobird.com/podcast/next-in-media-470115)
Published: 2026-04-28T09:00:00+00:00
Episode link: https://next-in-media.simplecast.com/episodes/from-trick-shots-to-tour-buses-inside-dude-perfects-media-playbook-O39BehtV
Audio file: https://pscrb.fm/rss/p/cdn.simplecast.com/media/audio/transcoded/0c5f6d0a-8d46-49e6-93ab-e1b788fbf085/52d0b960-b4ba-4ed3-b906-2cdf551997ff/episodes/audio/group/f485d4e2-2013-4855-9985-71ea71bb7330/group-item/3608a10a-eb96-40f6-9fa0-ebad241aebc1/128_default_tc.mp3?aid=rss_feed&feed=YFEXptae
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JSON: https://stenobird.com/v1/public/podcasts/next-in-media-470115/episodes/from-trick-shots-to-tour-buses-inside-dude-perfect-s-media-playbook
Duration seconds: 1272

## Resource

Dude Perfect CEO Andrew Yaffe joins Mike Shields to unpack how the iconic trick-shot brand has scaled into a diversified media company. They dig into their family-audience moat, its co-created Xfinity ad with YouTube, the BODYARMOR partnership, and why Andrew thinks his company looks more like a sports league than a creator business.

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## Transcript

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