Episode
Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand
- Podcast
- My DPC Story
- Published
- Apr 12, 2026
- Duration seconds
- 4041
- Processing state
not_requested- Canonical source
- https://bit.ly/46Nm5XQ
Actions
POST https://stenobird.com/v1/public/podcasts/my-dpc-story-1378645/episodes/marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/my-dpc-story-1378645/marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office. In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late...