{"podcast":{"title":"My DPC Story","slug":"my-dpc-story-1378645","podcast_index_feed_id":1378645,"rss_url":"https://rss.buzzsprout.com/1611619.rss","website_url":"https://mydpcstory.com","image_url":"https://storage.buzzsprout.com/ofnpde88sg7dsbi9gttgx4dydpe8?.jpg","author":"Maryal Concepcion, MD","episode_count":327,"summary":"As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!","last_synced_at":"2026-06-25T10:21:35.829568+00:00","page_url":"https://stenobird.com/podcast/my-dpc-story-1378645"},"episode":{"title":"Marketing a Direct Specialty Care Practice: How Dr. Ashley Agan Built Scottie ENT on Reviews, Relationships, and a Patient-First Brand","slug":"marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand","published_at":"2026-04-12T09:00:00+00:00","page_url":"https://stenobird.com/podcast/my-dpc-story-1378645/marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand","show_page_url":"https://stenobird.com/podcast/my-dpc-story-1378645","url":"https://bit.ly/46Nm5XQ","audio_url":"https://www.buzzsprout.com/1611619/episodes/19000140-marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand.mp3","summary":"What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of Scottie ENT in Dallas, Texas, the answer had nothing to do with billboards or ad spend, and everything to do with how patients felt when they left her office. In this episode, Dr. Agan shares her journey from nearly 13 years at UT Southwestern, including a clerkship director role, to opening her own cash-pay ENT practice named after her late...","meta_description":"What does it actually take to market a direct specialty care practice in a city full of competitors? For Dr. Ashley Agan, otolaryngologist and founder of…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4041,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/my-dpc-story-1378645/episodes/marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/my-dpc-story-1378645/marketing-a-direct-specialty-care-practice-how-dr-ashley-agan-built-scottie-ent-on-reviews-relationships-and-a-patient-first-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}