Episode
Ep. 96 Why Relationships and Confidence Matter in Uncertain Times with Bill Crouch
- Podcast
- Money to Give
- Published
- Sep 17, 2026
- Duration seconds
- 2469
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Summary
What happens when economic uncertainty causes nonprofit leaders to pull back at the very moment they may need to lean in? In this episode of Money to Give, Rick Peck sits down with Bill Crouch, founder of BrightDot and former college president, for a thought-provoking conversation about fundraising, donor relationships, and leading with confidence during changing times. Bill shares why he remains optimistic about generosity even amid inflation, market volatility, and donor fatigue, and why fear and a scarcity mindset can prevent nonprofits from recognizing the opportunities still in front of them. Throughout the episode, Bill and Rick explore what relationship-driven fundraising really looks like, particularly when engaging high-net-worth donors. Bill encourages nonprofit leaders to move beyond transactions and traditional fundraising tactics by doing their homework, understanding what matters personally to donors, asking for advice, and building authentic relationships before making an ask. He calls this approach “starting with heart.” They also discuss changing donor demographics, donor-advised funds, the importance of demonstrating meaningful impact, and Bill’s concept of moving from “stewardship” to “mattership”—helping donors understand that their generosity truly matters. Whether you are a nonprofit leader, fundraiser, board member, philanthropic advisor, or donor, this episode offers a valuable reminder that uncertain times do not have to lead to smaller thinking. Bill challenges organizations to step into uncertainty, pursue small early victories, strengthen their networks, invest in their fundraising teams, and create cultures where donors and employees alike feel seen and appreciated. At its core, the conversation is about something that never goes out of sty…