Episode

The ADHD content economy: How algorithms and incentives turn help into grift | Hyperfocus

Podcast

The ADHD Channel for Women (formerly MissUnderstood)

Published

Feb 5, 2026

Duration seconds

2505

Processing state

not_requested

Canonical source

https://www.understood.org/en/podcasts/missunderstood/hyperfocus-adhd-scam

Audio

https://mgln.ai/e/1245/afp-935247-injected.calisto.simplecastaudio.com/1a7154d3-8c76-4ded-a925-5975fa97f65a/episodes/6e55ddad-285e-4c31-b49e-5e05a115881f/audio/128/default.mp3?aid=rss_feed&awCollectionId=1a7154d3-8c76-4ded-a925-5975fa97f65a&awEpisodeId=6e55ddad-285e-4c31-b49e-5e05a115881f&feed=60WJALk_

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Summary

The ADHD internet is crowded — and not all content is created equal. From unlicensed coaches to miracle cures and viral “hacks,” misinformation spreads fast and wide. The problem is that many prominent voices have little to no formal training. And algorithmic incentives encourage creators to bait their audience. Cate Osborn, known online as @catieosaurus, joins Hyperfocus to explain how the ADHD content economy works. She looks at why grifting thrives and how power, profit, and trust in online mental health spaces affect our understanding of ADHD.