Episode
Why You're Only Getting One-Off Gigs (And How to Fix It) | Scottie Rodgers
- Published
- Sep 7, 2026
- Duration seconds
- 3605
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Summary
You Are a Brand: What It Actually Takes to Get Hired by a Corporate Client with Scottie Rodgers Episode Summary Part of MMCB's ongoing Resources for Creative Entrepreneurs series, this episode brings in Scottie Rodgers , Vice President of Communications for the Goodyear Cotton Bowl Classic , with over 30 years of communications experience and 32 years working in college athletics. Scottie sits on the other side of the hiring table from most of MMCB's audience — he's the person deciding which creatives get the contract — and he breaks down exactly what separates a creative who gets hired once from one who gets staffed in permanently: presentation, follow-up, business paperwork, and understanding that every piece of content is an asset with a value that has to be actively built, not assumed. What You'll Learn (Timestamped) 00:00 — You are a brand as a creative. The episode opens on this line: Scottie explains why he actively avoids purely transactional vendor relationships in favor of "partners" — language and framing that changes how a relationship gets treated. 02:56 — Meet Scottie Rodgers. VP of Communications for the Goodyear Cotton Bowl Classic, 32nd year working in college athletics, and a self-described "small town kid from Alabama" whose path into sports came through journalism, not athletics. 05:43 — His actual role is strategy, not creation. Scottie is upfront that he doesn't design, shoot, or edit — his job is recognizing creative talent and matching it to the right team, using a sports analogy: he's the GM, his content lead is the head coach. 08:54 — The three things he looks for before partnering with any creative: good follow-up, consistency, and knowledge of the space — talent gets you in the door, but these three keep you in the room. 12:50 — It's not jus…