{"podcast":{"title":"Minding My Creative Business Podcast","slug":"minding-my-creative-business-podcast-6745703","podcast_index_feed_id":6745703,"rss_url":"https://feeds.captivate.fm/mmcbpodcast/","website_url":"https://mmcbpodcast.com","image_url":"https://artwork.captivate.fm/11b2c034-86b4-4b20-844c-8ad07845e564/07gFauMMAdiBVZbaaPnHBePU.jpg","author":"Ron \"Ironic\" Lee Jr. and ShySpeaks","episode_count":56,"summary":"MMCB Podcast helps you embrace the business of creativity! Every week, go with Ron \"iRonic\" Lee and ShySpeaks behind the brand of some of the most wildly successful creative entrepreneurs. You'll be sure to gain access to the strategy and structure that turn creative arts into viable 6, 7, and even 8 figure businesses! Trust us, you're not the only _____ (*insert your creative genius here*) that struggled with generating a full-time income from your skillset and passion. But musician, photographer, designer, etc. all over the world have embrace the power of information, implemented business principles & systems, and moved from creatives to CEOs thereby turning their passion into profits. Say this out loud: All it takes is intention, consistency, and laser-focus to Mind My Creative Business!","last_synced_at":"2026-09-21T14:18:05.567329+00:00","page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703"},"episode":{"title":"Why You're Only Getting One-Off Gigs (And How to Fix It) | Scottie Rodgers","slug":"why-you-re-only-getting-one-off-gigs-and-how-to-fix-it-scottie-rodgers","published_at":"2026-09-07T10:00:00+00:00","page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703/why-you-re-only-getting-one-off-gigs-and-how-to-fix-it-scottie-rodgers","show_page_url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703","url":"https://mmcbpodcast.com/episode/mmcb-s7e53-scottie-rodgers-creative-comms-strategy","audio_url":"https://episodes.captivate.fm/episode/85cf4a19-46ad-4ebf-bb06-dc0034244f83.mp3","summary":"You Are a Brand: What It Actually Takes to Get Hired by a Corporate Client with Scottie Rodgers Episode Summary Part of MMCB's ongoing Resources for Creative Entrepreneurs series, this episode brings in Scottie Rodgers , Vice President of Communications for the Goodyear Cotton Bowl Classic , with over 30 years of communications experience and 32 years working in college athletics. Scottie sits on the other side of the hiring table from most of MMCB's audience — he's the person deciding which creatives get the contract — and he breaks down exactly what separates a creative who gets hired once from one who gets staffed in permanently: presentation, follow-up, business paperwork, and understanding that every piece of content is an asset with a value that has to be actively built, not assumed. What You'll Learn (Timestamped) 00:00 — You are a brand as a creative. The episode opens on this line: Scottie explains why he actively avoids purely transactional vendor relationships in favor of \"partners\" — language and framing that changes how a relationship gets treated. 02:56 — Meet Scottie Rodgers. VP of Communications for the Goodyear Cotton Bowl Classic, 32nd year working in college athletics, and a self-described \"small town kid from Alabama\" whose path into sports came through journalism, not athletics. 05:43 — His actual role is strategy, not creation. Scottie is upfront that he doesn't design, shoot, or edit — his job is recognizing creative talent and matching it to the right team, using a sports analogy: he's the GM, his content lead is the head coach. 08:54 — The three things he looks for before partnering with any creative: good follow-up, consistency, and knowledge of the space — talent gets you in the door, but these three keep you in the room. 12:50 — It's not jus…","meta_description":"You Are a Brand: What It Actually Takes to Get Hired by a Corporate Client with Scottie Rodgers Episode Summary Part of MMCB's ongoing Resources for Creat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3605,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/minding-my-creative-business-podcast-6745703/episodes/why-you-re-only-getting-one-off-gigs-and-how-to-fix-it-scottie-rodgers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/minding-my-creative-business-podcast-6745703/why-you-re-only-getting-one-off-gigs-and-how-to-fix-it-scottie-rodgers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}