Episode
Why Being on Other Podcasts Isn't Growing Your Show | Ep 97
- Published
- May 6, 2026
- Duration seconds
- 368
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Summary
Is podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency. In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether. In this episode, you'll learn: Why podcast guesting rarely drives a meaningful download spike, and the specific conditions when it does The size and alignment factors that determine whether a guest appearance converts into new listeners A real example from PodWritten client Zach Brittle (Marriage Therapy Radio), whose appearance on Mental Illness Happy Hour, a show with 70,000 monthly downloads, led to a noticeable spike in listeners Why alignment beats size when your real goal is client conversion, and how EJ and Tara Cowin (Relationship Renovation) landed multiple clients from a single appearance on a smaller, hyper-aligned show The question most podcasters forget to ask themselves while guesting: Is my audience even going to know I have a podcast? Why the smartest podcasters stop chasing downloads and start chasing the right listeners Resources mentioned: Episode 25 of Mics to Millions: how to get yourself booked as a podcast guest Episode 64 with KC Davis on social media and downloads podwritten.com — learn more about PodWritten's guest booking service Connect with me: [email protected] LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify. ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ 💡 Bonus tips and reso…