Episode
The first SaaS platform to eliminate
- Published
- May 13, 2026
- Duration seconds
- 261
- Processing state
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Summary
AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital communications between brands and customers, discusses why 95% of AI implementations fail by focusing on technology instead of business strategy, and outlines how marketers can build governance systems for agentic outputs while maintaining control of their data. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .