# The first SaaS platform to eliminate

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-first-saas-platform-to-eliminate
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-first-saas-platform-to-eliminate.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-13T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6dd027bf-a540-45e4-80e4-b35939c505c1.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6dd027bf-a540-45e4-80e4-b35939c505c1.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-first-saas-platform-to-eliminate
Duration seconds: 261

## Resource

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital communications between brands and customers, discusses why 95% of AI implementations fail by focusing on technology instead of business strategy, and outlines how marketers can build governance systems for agentic outputs while maintaining control of their data. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-first-saas-platform-to-eliminate/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-first-saas-platform-to-eliminate.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.