Episode

The biggest trap in “going video” for a business podcast

Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth
Published
Apr 3, 2026
Duration seconds
313
Processing state
not_requested
Canonical source
https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/86207b79-7cb7-4e3f-a8ee-1b3e0e7e1f7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio
https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/86207b79-7cb7-4e3f-a8ee-1b3e0e7e1f7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
JSON
/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-biggest-trap-in-going-video-for-a-business-podcast
Markdown
/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-biggest-trap-in-going-video-for-a-business-podcast.md

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Summary

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .