# The biggest trap in “going video” for a business podcast

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-biggest-trap-in-going-video-for-a-business-podcast
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/the-biggest-trap-in-going-video-for-a-business-podcast.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-03T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/86207b79-7cb7-4e3f-a8ee-1b3e0e7e1f7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/86207b79-7cb7-4e3f-a8ee-1b3e0e7e1f7e.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/the-biggest-trap-in-going-video-for-a-business-podcast
Duration seconds: 313

## Resource

Most business podcasts fail when they add video without understanding audience behavior. Cody Gough, Podcast Growth Strategist at NerdWallet, has scaled award-winning shows for global brands including Discovery and built Curiosity Daily into a top science podcast. He reveals why genuine listener reactions signal true market fit over vanity metrics. Gough explains how to build sustainable organic growth by focusing on community engagement rather than just distributing audio content. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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