Episode
One marketing lesson from Lady Gaga that every CMO should steal
- Published
- Apr 28, 2026
- Duration seconds
- 234
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Summary
Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .