# One marketing lesson from Lady Gaga that every CMO should steal

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-marketing-lesson-from-lady-gaga-that-every-cmo-should-steal
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-marketing-lesson-from-lady-gaga-that-every-cmo-should-steal.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-28T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/038266a4-41b1-49d3-b54b-520115763e4f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/038266a4-41b1-49d3-b54b-520115763e4f.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 234

## Resource

Voice technology transforms customer experiences but most brands still sound robotic. Ruth Zive, Chief Marketing Officer at Voices, explains how performance-grade AI voices are replacing synthetic alternatives across enterprise systems. She discusses coordinating voice branding with visual identity systems, implementing actor-powered voice models for conversational AI agents, and measuring voice experience impact on customer engagement metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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