Episode
Is this use of AI actually making you less effective?
- Published
- Apr 30, 2026
- Duration seconds
- 226
- Processing state
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Summary
AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .