# Is this use of AI actually making you less effective?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/is-this-use-of-ai-actually-making-you-less-effective
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/is-this-use-of-ai-actually-making-you-less-effective.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-30T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/eecf5dd6-088d-4b37-bdbe-6f48ad7c4bbf.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/eecf5dd6-088d-4b37-bdbe-6f48ad7c4bbf.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 226

## Resource

AI-generated strategy documents are slowing down marketing execution. Ruth Zive, Chief Marketing Officer at Voices, explains how artificial intelligence tools encourage over-planning at the expense of customer-facing action. She reveals how marketers get trapped building internal processes instead of driving demand, and shares frameworks for balancing strategic planning with immediate revenue-generating activities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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