Episode

How to start testing DOOH

Podcast: MarTech Podcast ™ // Marketing + Technology = Business Growth
Published: Apr 9, 2026
Duration seconds: 211
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Canonical source: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/03950563-535a-4eab-a99b-ba9a132f3a32.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Summary

Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .