{"podcast":{"title":"MarTech Podcast ™ // Marketing + Technology = Business Growth","slug":"martech-podcast-marketing-technology-business-growth-1008995","podcast_index_feed_id":1008995,"rss_url":"https://rss.art19.com/martech-podcast","website_url":"https://martechpod.com","image_url":"https://content.production.cdn.art19.com/images/3b/91/89/16/3b918916-bf26-4dea-988c-d656a09781fd/cb04aebe443e1fdd22042178581990ebbf4c4991688028585296c8ee273117fc438b76bef86c895da39813da41094d12b32afe0600bfb194a8cae9d98531d841.jpeg","author":"I Hear Everything","episode_count":2452,"summary":"The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.","last_synced_at":"2026-07-26T20:19:00.671375+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995"},"episode":{"title":"How to start testing DOOH","slug":"how-to-start-testing-dooh","published_at":"2026-04-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/how-to-start-testing-dooh","show_page_url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995","url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/03950563-535a-4eab-a99b-ba9a132f3a32.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/03950563-535a-4eab-a99b-ba9a132f3a32.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programmatic media and full-funnel advertising strategies. The discussion covers real-time bidding for screen selection, device exposure tracking within preset radiuses around digital screens, and attribution methods including foot traffic analysis and brand lift studies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .","meta_description":"Digital out-of-home advertising lacks programmatic targeting capabilities. Alex Weinberger is General Manager of DOOH at AdRoll, specializing in programma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":211,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/how-to-start-testing-dooh/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/how-to-start-testing-dooh.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}