Episode

Why audio deepfakes are so hard to spot

Podcast: Marketplace Tech
Published: May 14, 2026
Duration seconds: 700
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Canonical source: https://www.marketplace.org/episode/2026/05/14/why-audio-deepfakes-are-so-hard-to-spot
Audio: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/tech_report/2026/05/14/tech_20260514_0514_MP_TECH_pod_128.mp3?awCollectionId=mkp-MKPtech&awEpisodeId=01KRHGM4E26K4PV2CF89Y538HQ
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Summary

Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they typically emphasize. And it can be hard for people to identify voices as being AI-generated. Research last year from UC Berkeley professor Hany Farid, an expert in digital forensics, found that people correctly identify a voice as AI-generated only 60% of the time. Marketplace’s Stephanie Hughes spoke with Farid about the rapid sophistication of audio deepfakes, why it's so hard to tell the difference between a real voice and an AI-generated one right now, and some tips to help you spot voice clones.