{"podcast":{"title":"Marketplace Tech","slug":"marketplace-tech-318132","podcast_index_feed_id":318132,"rss_url":"https://feeds.publicradio.org/public_feeds/marketplace-tech","website_url":"https://www.marketplace.org/","image_url":"https://img.apmcdn.org/af5db80cfdc39c7440ad974f15e6e23fe14d9f5c/square/834af0-20250303-marketplace-tech-2000.jpg","author":"Marketplace","episode_count":150,"summary":"Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.","last_synced_at":"2026-07-21T22:18:47.058590+00:00","page_url":"https://stenobird.com/podcast/marketplace-tech-318132"},"episode":{"title":"Why audio deepfakes are so hard to spot","slug":"why-audio-deepfakes-are-so-hard-to-spot","published_at":"2026-05-14T10:00:00+00:00","page_url":"https://stenobird.com/podcast/marketplace-tech-318132/why-audio-deepfakes-are-so-hard-to-spot","show_page_url":"https://stenobird.com/podcast/marketplace-tech-318132","url":"https://www.marketplace.org/episode/2026/05/14/why-audio-deepfakes-are-so-hard-to-spot","audio_url":"https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/tech_report/2026/05/14/tech_20260514_0514_MP_TECH_pod_128.mp3?awCollectionId=mkp-MKPtech&awEpisodeId=01KRHGM4E26K4PV2CF89Y538HQ","summary":"Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they typically emphasize. And it can be hard for people to identify voices as being AI-generated. Research last year from UC Berkeley professor Hany Farid, an expert in digital forensics, found that people correctly identify a voice as AI-generated only 60% of the time. Marketplace’s Stephanie Hughes spoke with Farid about the rapid sophistication of audio deepfakes, why it's so hard to tell the difference between a real voice and an AI-generated one right now, and some tips to help you spot voice clones.","meta_description":"Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they…","key_points":[],"chapters":[],"topics":[],"duration_seconds":700,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketplace-tech-318132/episodes/why-audio-deepfakes-are-so-hard-to-spot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketplace-tech-318132/why-audio-deepfakes-are-so-hard-to-spot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}