Episode

Amid AI backlash, brands are emphasizing the human side of marketing

Podcast: Marketplace Tech
Published: May 27, 2026
Duration seconds: 486
Processing state: not_requested
Canonical source: https://www.marketplace.org/episode/2026/05/26/amid-ai-backlash-brands-are-leaning-into-the-human-side-of-marketing
Audio: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/tech_report/2026/05/27/tech_20260527_0527_MP_TECH_pod_128.mp3?awCollectionId=mkp-MKPtech&awEpisodeId=01KSJHEMJWE1FCM02PGK435852
JSON: /v1/public/podcasts/marketplace-tech-318132/episodes/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing
Markdown: /podcast/marketplace-tech-318132/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing.md

Actions

POST https://stenobird.com/v1/public/podcasts/marketplace-tech-318132/episodes/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing/transcription-requests
Idempotently request low-priority transcript generation for this episode.
GET https://stenobird.com/podcast/marketplace-tech-318132/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing.md
Read the agent-friendly Markdown representation of this episode resource.

Summary

Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing. Some companies are swerving away from AI and finding ways to prove that their advertisements were made by humans. One of those humans is Ash Xu, a commercial director and online content creator. Brands hire her to make a commercial plus a behind-the-scenes video about how the ad was made. Marketplace’s Stephanie Hughes spoke with Xu to learn more.