{"podcast":{"title":"Marketplace Tech","slug":"marketplace-tech-318132","podcast_index_feed_id":318132,"rss_url":"https://feeds.publicradio.org/public_feeds/marketplace-tech","website_url":"https://www.marketplace.org/","image_url":"https://img.apmcdn.org/af5db80cfdc39c7440ad974f15e6e23fe14d9f5c/square/834af0-20250303-marketplace-tech-2000.jpg","author":"Marketplace","episode_count":150,"summary":"Monday through Friday, Marketplace demystifies the digital economy in less than 10 minutes. We look past the hype and ask tough questions about an industry that's constantly changing.","last_synced_at":"2026-07-21T22:18:47.058590+00:00","page_url":"https://stenobird.com/podcast/marketplace-tech-318132"},"episode":{"title":"Amid AI backlash, brands are emphasizing the human side of marketing","slug":"amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing","published_at":"2026-05-27T10:00:00+00:00","page_url":"https://stenobird.com/podcast/marketplace-tech-318132/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing","show_page_url":"https://stenobird.com/podcast/marketplace-tech-318132","url":"https://www.marketplace.org/episode/2026/05/26/amid-ai-backlash-brands-are-leaning-into-the-human-side-of-marketing","audio_url":"https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/tech_report/2026/05/27/tech_20260527_0527_MP_TECH_pod_128.mp3?awCollectionId=mkp-MKPtech&awEpisodeId=01KSJHEMJWE1FCM02PGK435852","summary":"Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing. Some companies are swerving away from AI and finding ways to prove that their advertisements were made by humans. One of those humans is Ash Xu, a commercial director and online content creator. Brands hire her to make a commercial plus a behind-the-scenes video about how the ad was made. Marketplace’s Stephanie Hughes spoke with Xu to learn more.","meta_description":"Public backlash to content generated by artificial intelligence has pushed brands to reconsider how AI is used in their marketing. Some companies are swer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":486,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketplace-tech-318132/episodes/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketplace-tech-318132/amid-ai-backlash-brands-are-emphasizing-the-human-side-of-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}