Episode

When does AI become a spending suck?

Podcast: Marketplace
Published: Apr 24, 2026
Duration seconds: 1517
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Canonical source: https://www.marketplace.org/episode/2026/04/24/when-does-ai-become-a-spending-suck
Audio: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/pm/2026/04/24/pm_20260424_PM_Podcast_64.mp3?awCollectionId=mkp-MKP-PM&awEpisodeId=01KQ0ACVA6Z3C6B6EVE0JYH5T4
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Summary

Companies are using AI tools more every day. Some, like Meta, are even encouraging employees to use as many AI tokens as possible. But companies also spending more to access the technology — most AI firms bill per token, and those costs add up. In this episode, there’s no such thing as free AI. Plus: Procter & Gamble posts strong earnings, Kai visits LA’s first women’s sports bar, and we discuss the latest Federal Reserve news. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.