# When does AI become a spending suck?

Page: https://stenobird.com/podcast/marketplace-309699/when-does-ai-become-a-spending-suck
Text version: https://stenobird.com/podcast/marketplace-309699/when-does-ai-become-a-spending-suck.md
Podcast: [Marketplace](https://stenobird.com/podcast/marketplace-309699)
Published: 2026-04-24T22:05:00+00:00
Episode link: https://www.marketplace.org/episode/2026/04/24/when-does-ai-become-a-spending-suck
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/pm/2026/04/24/pm_20260424_PM_Podcast_64.mp3?awCollectionId=mkp-MKP-PM&awEpisodeId=01KQ0ACVA6Z3C6B6EVE0JYH5T4
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JSON: https://stenobird.com/v1/public/podcasts/marketplace-309699/episodes/when-does-ai-become-a-spending-suck
Duration seconds: 1517

## Resource

Companies are using AI tools more every day. Some, like Meta, are even encouraging employees to use as many AI tokens as possible. But companies also spending more to access the technology — most AI firms bill per token, and those costs add up. In this episode, there’s no such thing as free AI. Plus: Procter & Gamble posts strong earnings, Kai visits LA’s first women’s sports bar, and we discuss the latest Federal Reserve news. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

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## Transcript

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