Episode
QVC wants to be the next TikTok Shop
- Podcast
- Marketplace
- Published
- Apr 17, 2026
- Duration seconds
- 1530
- Processing state
not_requested
Actions
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Summary
QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.