# QVC wants to be the next TikTok Shop

Page: https://stenobird.com/podcast/marketplace-309699/qvc-wants-to-be-the-next-tiktok-shop
Text version: https://stenobird.com/podcast/marketplace-309699/qvc-wants-to-be-the-next-tiktok-shop.md
Podcast: [Marketplace](https://stenobird.com/podcast/marketplace-309699)
Published: 2026-04-17T22:35:00+00:00
Episode link: https://www.marketplace.org/episode/2026/04/17/qvc-wants-to-be-the-next-tiktok-shop
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/play.publicradio.org/podcast/o/marketplace/pm/2026/04/17/pm_20260417_PM_Podcast_64.mp3?awCollectionId=mkp-MKP-PM&awEpisodeId=01KPE7MVG0XCEPMHKFN6ANX73Q
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JSON: https://stenobird.com/v1/public/podcasts/marketplace-309699/episodes/qvc-wants-to-be-the-next-tiktok-shop
Duration seconds: 1530

## Resource

QVC, which pioneered live TV shopping shows, filed for Chapter 11 bankruptcy this week. Leadership made the next step clear: a pivot away from television and toward something akin to social commerce, like livestreamed sales on TikTok Shop. But can the legacy brand compete with new, social media-driven shopping platforms? And after that, we wrap up Kai and Nela’s trip to Vietnam with visits to an AI startup and a neighborhood of expats. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

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## Transcript

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