Episode
71. How Long to Stick With a Marketing Strategy: A 2-Part Framework
- Podcast
- Marketing Therapy
- Published
- May 19, 2026
- Duration seconds
- 1365
- Processing state
not_requested- Canonical source
- https://walkerstrategyco.com/podcast
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Summary
How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot. WHAT YOU’LL LEARN 1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago 2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time 3️⃣ The difference between measurable and relationship-based marketing strategies 4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape RESOURCES & LINKS MENTIONED The Walker Strategy Co website: https://walkerstrategyco.com Previous episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 “Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 CONNECT + SUBSCRIBE Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: h…