{"podcast":{"title":"Marketing Therapy","slug":"marketing-therapy-7342222","podcast_index_feed_id":7342222,"rss_url":"https://feeds.captivate.fm/marketing-therapy/","website_url":"https://walkerstrategyco.com/podcast","image_url":"https://artwork.captivate.fm/6e8b38d5-84b2-440a-88d4-116ca2246b5a/lnS01KJi0uOPnBpW29Nv5_n6.png","author":"Anna Walker","episode_count":78,"summary":"You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded advice, and the occasional tough-love pep talk to help you fill your caseload with right-fit, full-fee clients—without burning out or selling out. Hosted by Anna Walker, marketing coach and founder of Walker Strategy Co., who’s helped over 3,000 therapists grow thriving private practices that reflect the quality of their work. This isn’t just about getting more inquiries. It’s about creating a practice that feels as good on the inside as it looks on the outside. Hit follow and get ready—Marketing Therapy is now in session.","last_synced_at":"2026-07-01T00:18:08.958351+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222"},"episode":{"title":"71. How Long to Stick With a Marketing Strategy: A 2-Part Framework","slug":"71-how-long-to-stick-with-a-marketing-strategy-a-2-part-framework","published_at":"2026-05-19T11:00:00+00:00","page_url":"https://stenobird.com/podcast/marketing-therapy-7342222/71-how-long-to-stick-with-a-marketing-strategy-a-2-part-framework","show_page_url":"https://stenobird.com/podcast/marketing-therapy-7342222","url":"https://walkerstrategyco.com/podcast","audio_url":"https://episodes.captivate.fm/episode/c81405bf-db4c-443b-8e3c-52e4ab622322.mp3","summary":"How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (and emotionally loaded) questions therapists ask when growing a private practice. If you’ve ever felt discouraged because your efforts aren’t producing immediate results, this conversation will help you approach your marketing with more clarity, patience, and confidence. Anna explores why marketing timelines have changed, what today’s slower buying cycle means for therapists, and how to evaluate your strategies without reacting purely from burnout or frustration. You’ll leave with a practical framework for knowing when to stay the course, when to optimize, and when it may actually be time to pivot. WHAT YOU’LL LEARN 1️⃣ Why therapists are experiencing slower marketing results than they did a few years ago 2️⃣ How to evaluate whether a strategy truly isn’t working—or simply needs more time 3️⃣ The difference between measurable and relationship-based marketing strategies 4️⃣ Why patience and consistency are competitive advantages in today’s private practice landscape RESOURCES & LINKS MENTIONED The Walker Strategy Co website: https://walkerstrategyco.com Previous episode on the Trust Recession: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 Summer Slump Playbook Part 2: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 “Does Psychology Today Still Work?” episode: https://podcasts.apple.com/us/podcast/marketing-therapy/id1746207241 CONNECT + SUBSCRIBE Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: h…","meta_description":"How long should you actually stick with a marketing strategy before deciding it’s not working? In this episode, Anna breaks down one of the most common (a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1365,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/71-how-long-to-stick-with-a-marketing-strategy-a-2-part-framework/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/marketing-therapy-7342222/71-how-long-to-stick-with-a-marketing-strategy-a-2-part-framework.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}