Episode

Turning CEO's into brands on LinkedIn

Podcast
Marketing: Global Edition
Published
May 15, 2026
Duration seconds
1075
Processing state
not_requested
Canonical source
https://share.transistor.fm/s/68f7ffce
Audio
https://media.transistor.fm/68f7ffce/5ff6bd6e.mp3
JSON
/v1/public/podcasts/marketing-global-edition-7032758/episodes/turning-ceo-s-into-brands-on-linkedin
Markdown
/podcast/marketing-global-edition-7032758/turning-ceo-s-into-brands-on-linkedin.md

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Summary

"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.