Episode
Turning CEO's into brands on LinkedIn
- Podcast
- Marketing: Global Edition
- Published
- May 15, 2026
- Duration seconds
- 1075
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/68f7ffce
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Summary
"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.