# Turning CEO's into brands on LinkedIn

Page: https://stenobird.com/podcast/marketing-global-edition-7032758/turning-ceo-s-into-brands-on-linkedin
Text version: https://stenobird.com/podcast/marketing-global-edition-7032758/turning-ceo-s-into-brands-on-linkedin.md
Podcast: [Marketing: Global Edition](https://stenobird.com/podcast/marketing-global-edition-7032758)
Published: 2026-05-15T19:00:00+00:00
Episode link: https://share.transistor.fm/s/68f7ffce
Audio file: https://media.transistor.fm/68f7ffce/5ff6bd6e.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/turning-ceo-s-into-brands-on-linkedin
Duration seconds: 1075

## Resource

"People buy people" on social media. And among the many flavours that influencers come in is the CEO variety. If you are the head of a business in this age of social media, you are an influencer. So how should CEOs build their brands on the channel was built for tycoons of all sizes: LinkedIn? In this episode Jasmine and Piers take a peek at the accounts of inspiring leaders and attempt to steal their secrets.

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## Transcript

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