Episode

Purpose. Should a company have one?

Podcast
Marketing: Global Edition
Published
Nov 18, 2025
Duration seconds
1376
Processing state
not_requested
Canonical source
https://share.transistor.fm/s/fda26295
Audio
https://media.transistor.fm/fda26295/d46f1a36.mp3
JSON
/v1/public/podcasts/marketing-global-edition-7032758/episodes/purpose-should-a-company-have-one
Markdown
/podcast/marketing-global-edition-7032758/purpose-should-a-company-have-one.md

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Summary

Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?