# Purpose. Should a company have one?

Page: https://stenobird.com/podcast/marketing-global-edition-7032758/purpose-should-a-company-have-one
Text version: https://stenobird.com/podcast/marketing-global-edition-7032758/purpose-should-a-company-have-one.md
Podcast: [Marketing: Global Edition](https://stenobird.com/podcast/marketing-global-edition-7032758)
Published: 2025-11-18T15:06:49+00:00
Episode link: https://share.transistor.fm/s/fda26295
Audio file: https://media.transistor.fm/fda26295/d46f1a36.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/purpose-should-a-company-have-one
Duration seconds: 1376

## Resource

Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?

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## Transcript

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