Episode
Why Saturated Markets Are the BEST Place to Start a Business in 2026
- Podcast
- Make It Happen with Iyia Liu
- Published
- Feb 26, 2026
- Duration seconds
- 739
- Processing state
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Summary
Think your business idea has already been done? That might actually be a good thing. In this episode, I’m breaking down why I don’t believe saturated markets are something aspiring entrepreneurs should automatically avoid - and why existing competition can be a sign that there’s already proven demand. I share examples from my own businesses, including my shapewear brand, and explain how I’ve entered competitive industries by finding a different angle rather than trying to invent something completely new. I also get into how to identify your point of difference, understand what customers are missing and give people a compelling reason to choose your business over everyone else. You don’t always need a completely original idea. You need a reason for customers to choose you. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally start See omnystudio.com/listener for privacy information.