{"podcast":{"title":"Make It Happen with Iyia Liu","slug":"make-it-happen-with-iyia-liu-7500418","podcast_index_feed_id":7500418,"rss_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/podcast.rss","website_url":"https://www.makeithappen.org.nz/","image_url":"https://www.omnycontent.com/d/playlist/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/4487f82a-508e-4ddd-af33-b347017cdc9b/image.jpg?t=1782687446&size=Large","author":"Iyia Liu","episode_count":111,"summary":"Join entrepreneur Iyia Liu delve into all things business, money, marketing and life. If you are wanting to up-skill your business knowledge or just needing some motivation on your life and career journey you are in the right place. Whatever it is that you want out of life, let’s Make It Happen for you.","last_synced_at":"2026-09-21T10:22:32.257125+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418"},"episode":{"title":"Why Saturated Markets Are the BEST Place to Start a Business in 2026","slug":"why-saturated-markets-are-the-best-place-to-start-a-business-in-2026","published_at":"2026-02-26T20:28:08+00:00","page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/why-saturated-markets-are-the-best-place-to-start-a-business-in-2026","show_page_url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418","url":"https://omny.fm/shows/make-it-happen/92-why-saturated-markets-are-the-best-places-to-start-a-business-in-2026","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/7784f840-c291-422a-924b-ad9000bbad71/b72f05cf-47db-4d80-a2fc-b347017cdc70/f33e3cda-445f-4c24-9099-b3fd014c786f/audio.mp3?utm_source=Podcast&in_playlist=4487f82a-508e-4ddd-af33-b347017cdc9b","summary":"Think your business idea has already been done? That might actually be a good thing. In this episode, I’m breaking down why I don’t believe saturated markets are something aspiring entrepreneurs should automatically avoid - and why existing competition can be a sign that there’s already proven demand. I share examples from my own businesses, including my shapewear brand, and explain how I’ve entered competitive industries by finding a different angle rather than trying to invent something completely new. I also get into how to identify your point of difference, understand what customers are missing and give people a compelling reason to choose your business over everyone else. You don’t always need a completely original idea. You need a reason for customers to choose you. Ready to start building? Join our #1 Business Training today ⬇️ 🔗 Book a strategy call: https://www.makeithappen.org.nz/ 🔔 Subscribe for weekly videos on business, mindset, and building your dream life 🌐 Learn more: http://makeithappen.org.nz/ 🌐 Instagram: @makeithappen 📣 Share this video with someone who needs the push to finally start   See omnystudio.com/listener for privacy information.","meta_description":"Think your business idea has already been done? That might actually be a good thing. In this episode, I’m breaking down why I don’t believe sa…","key_points":[],"chapters":[],"topics":[],"duration_seconds":739,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/make-it-happen-with-iyia-liu-7500418/episodes/why-saturated-markets-are-the-best-place-to-start-a-business-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/make-it-happen-with-iyia-liu-7500418/why-saturated-markets-are-the-best-place-to-start-a-business-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}