Episode

#172: The Diary of a CEO’s Director of Trailers, Anthony Smith — Storytelling Through Video and Writing: Audience Psychology, Intrigue, and Retention

Podcast

London Writers' Salon

Published

Dec 15, 2025

Duration seconds

3126

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not_requested

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https://podcast.londonwriterssalon.com/episodes/172-the-diary-of-a-ceos-director-of-trailers-anthony-smith-storytelling-through-video-and-writing-audience-psychology-intrigue-and-retention-9qDWL44f

Audio

https://cdn.simplecast.com/audio/55fe4efd-2e46-4f0d-9d17-a719bbda38f4/episodes/152255da-9a13-4e6c-9022-beae5bc6347d/audio/11ab78b6-a05f-49ff-8cf1-ed766dd53879/default_tc.mp3?aid=rss_feed&feed=ZnWZcMuv

JSON

/v1/public/podcasts/london-writers-salon-5324518/episodes/172-the-diary-of-a-ceo-s-director-of-trailers-anthony-smith-storytelling-through-video-and-writing-audience-psychology-intrigue-and-retention

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Summary

The Diary of a CEO’s Director of Trailers, Anthony Smith, on capturing attention in the first few seconds, building cliffhangers and emotional momentum that keep audiences watching (or reading), and testing hooks and packaging without losing trust or story.