Episode
PATCH UP: Should Pac-12 ADD jersey sponsorships? How revenue boost would benefit Gonzaga basketball!
- Published
- Jul 8, 2026
- Duration seconds
- 1716
- Processing state
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- https://lockedonpodcasts.com/podcasts/locked-on-zags/
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Summary
Pac-12 faces pivotal choice as conferences explore jersey sponsorship deals to boost revenue—can a bold move rival Big 12’s Monster Energy pact? Andy Patton and Christian Rauh break down how Kansas’s $6 million annual deal and Washington State’s tribal partnership are reshaping the college sports financial landscape, while debating if a unified Pac-12 sponsor could outpace the Big 12’s $20 million contract.