# PATCH UP: Should Pac-12 ADD jersey sponsorships? How revenue boost would benefit Gonzaga basketball!

Page: https://stenobird.com/podcast/locked-on-zags-daily-podcast-on-gonzaga-bulldogs-basketball-2136193/patch-up-should-pac-12-add-jersey-sponsorships-how-revenue-boost-would-benefit-gonzaga-basketball
Text version: https://stenobird.com/podcast/locked-on-zags-daily-podcast-on-gonzaga-bulldogs-basketball-2136193/patch-up-should-pac-12-add-jersey-sponsorships-how-revenue-boost-would-benefit-gonzaga-basketball.md
Podcast: [Locked On Zags - Daily Podcast On Gonzaga Bulldogs Basketball](https://stenobird.com/podcast/locked-on-zags-daily-podcast-on-gonzaga-bulldogs-basketball-2136193)
Published: 2026-07-08T18:07:13+00:00
Episode link: https://lockedonpodcasts.com/podcasts/locked-on-zags/
Audio file: https://dts.podtrac.com/redirect.mp3/pdrl.fm/7c57f3/lockedon.simplecastaudio.com/36d78ac2-7d09-4c97-9d35-c43c245c107d/episodes/91499a61-ba95-4f7a-bb81-f323605cb42f/audio/128/default.mp3?aid=rss_feed&awCollectionId=36d78ac2-7d09-4c97-9d35-c43c245c107d&awEpisodeId=91499a61-ba95-4f7a-bb81-f323605cb42f&feed=YWiGyRFm
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Duration seconds: 1716

## Resource

Pac-12 faces pivotal choice as conferences explore jersey sponsorship deals to boost revenue—can a bold move rival Big 12’s Monster Energy pact? Andy Patton and Christian Rauh break down how Kansas’s $6 million annual deal and Washington State’s tribal partnership are reshaping the college sports financial landscape, while debating if a unified Pac-12 sponsor could outpace the Big 12’s $20 million contract.

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## Transcript

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