Episode

Penn State Fans Should Pay Attention to This Big 12 Sponsorship Deal!

Podcast: Locked On Nittany Lions - Daily Podcast On Penn State Nittany Lions Football & Wrestling
Published: Jul 12, 2026
Duration seconds: 1239
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Summary

Penn State football could soon face a decision that once sounded unthinkable: whether to place a corporate sponsor on its iconic uniform. The Big 12’s new Monster Energy partnership has created a major debate over jersey patches, conference-wide sponsorship agreements and how much individual college football brands are actually worth.