# Penn State Fans Should Pay Attention to This Big 12 Sponsorship Deal!

Page: https://stenobird.com/podcast/locked-on-nittany-lions-daily-podcast-on-penn-state-nittany-lions-football-wrestling-534850/penn-state-fans-should-pay-attention-to-this-big-12-sponsorship-deal
Text version: https://stenobird.com/podcast/locked-on-nittany-lions-daily-podcast-on-penn-state-nittany-lions-football-wrestling-534850/penn-state-fans-should-pay-attention-to-this-big-12-sponsorship-deal.md
Podcast: [Locked On Nittany Lions - Daily Podcast On Penn State Nittany Lions Football & Wrestling](https://stenobird.com/podcast/locked-on-nittany-lions-daily-podcast-on-penn-state-nittany-lions-football-wrestling-534850)
Published: 2026-07-12T09:00:00+00:00
Episode link: https://lockedonpodcasts.com/podcasts/locked-on-nittany-lions/
Audio file: https://dts.podtrac.com/redirect.mp3/pdrl.fm/b540c7/lockedon.simplecastaudio.com/e372a24a-d1cd-4e88-8e63-fab39d147b44/episodes/34e82767-c402-48cc-b924-3aad542d9099/audio/128/default.mp3?aid=rss_feed&awCollectionId=e372a24a-d1cd-4e88-8e63-fab39d147b44&awEpisodeId=34e82767-c402-48cc-b924-3aad542d9099&feed=HnckP81G
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Duration seconds: 1239

## Resource

Penn State football could soon face a decision that once sounded unthinkable: whether to place a corporate sponsor on its iconic uniform. The Big 12’s new Monster Energy partnership has created a major debate over jersey patches, conference-wide sponsorship agreements and how much individual college football brands are actually worth.

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