Episode

Your Pitch Is Wrong for 80% of Your Audience

Podcast: Localization Fireside Chat
Published: Jul 21, 2026
Duration seconds: 4686
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Summary

Dan Baird, CEO of Wrench.ai, breaks down how psychographic profiling and behavioral AI help organizations stop guessing and start personalizing at scale. He unpacks the neuroscience of trust, the ethics of data, and what it really takes to fix a leaky pipeline.