# Your Pitch Is Wrong for 80% of Your Audience

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/your-pitch-is-wrong-for-80-of-your-audience
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/your-pitch-is-wrong-for-80-of-your-audience.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-07-21T21:45:12+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/6822ae4c-d405-4ec3-ad50-12bff17f2236/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=6822ae4c-d405-4ec3-ad50-12bff17f2236&feed=1okyeol6
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JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/your-pitch-is-wrong-for-80-of-your-audience
Duration seconds: 4686

## Resource

Dan Baird, CEO of Wrench.ai, breaks down how psychographic profiling and behavioral AI help organizations stop guessing and start personalizing at scale. He unpacks the neuroscience of trust, the ethics of data, and what it really takes to fix a leaky pipeline.

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## Transcript

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