Episode

Why You Need to Price Higher | John Ray

Podcast: Localization Fireside Chat
Published: Apr 10, 2026
Duration seconds: 2852
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Summary

John Ray, #1 national bestselling author of The Generosity Mindset and host of The Price and Value Journey podcast, joins Robin Ayoub to unpack why expert service providers chronically underprice themselves and what to do about it. John shares the mindset traps holding professionals back, how to run a real value conversation with clients, and why hearing "no, you're too expensive" is actually a sign your pricing is working.