# Why You Need to Price Higher | John Ray

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-you-need-to-price-higher-john-ray
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/why-you-need-to-price-higher-john-ray.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-04-10T16:31:49+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/f34b0eae-8d84-4775-808b-60b2f4c0b1df/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=f34b0eae-8d84-4775-808b-60b2f4c0b1df&feed=1okyeol6
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JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/why-you-need-to-price-higher-john-ray
Duration seconds: 2852

## Resource

John Ray, #1 national bestselling author of The Generosity Mindset and host of The Price and Value Journey podcast, joins Robin Ayoub to unpack why expert service providers chronically underprice themselves and what to do about it. John shares the mindset traps holding professionals back, how to run a real value conversation with clients, and why hearing "no, you're too expensive" is actually a sign your pricing is working.

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## Transcript

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