Episode

Chui Chui Tan: Culturalization vs. Localization for Global Growth

Podcast: Localization Fireside Chat
Published: Jul 24, 2026
Duration seconds: 3810
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Canonical source: https://localization-fireside-chat.simplecast.com/
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Summary

Chui Chui Tan, founder of Beyō Global, breaks down why translation alone fails global expansion—and how culturalization research helps brands like Spotify, Bumble, and IKEA truly connect with new markets.