# Chui Chui Tan: Culturalization vs. Localization for Global Growth

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/chui-chui-tan-culturalization-vs-localization-for-global-growth
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/chui-chui-tan-culturalization-vs-localization-for-global-growth.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-07-24T12:12:04+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/42e04b0a-85ab-4cea-8a36-564b853e940b/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=42e04b0a-85ab-4cea-8a36-564b853e940b&feed=1okyeol6
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JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/chui-chui-tan-culturalization-vs-localization-for-global-growth
Duration seconds: 3810

## Resource

Chui Chui Tan, founder of Beyō Global, breaks down why translation alone fails global expansion—and how culturalization research helps brands like Spotify, Bumble, and IKEA truly connect with new markets.

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## Transcript

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