Episode

Brian Samson: Nearshoring Is a Control Strategy, Not a Cost Play

Podcast: Localization Fireside Chat
Published: Sep 23, 2026
Duration seconds: 3523
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Summary

Brian Samson of Plugg Technologies returns to break down why Latin America's senior engineering talent is rewriting the nearshore conversation in 2026. From English fluency pricing to why judgment beats code, this one lands differently.