# Brian Samson: Nearshoring Is a Control Strategy, Not a Cost Play

Page: https://stenobird.com/podcast/localization-fireside-chat-6037984/brian-samson-nearshoring-is-a-control-strategy-not-a-cost-play
Text version: https://stenobird.com/podcast/localization-fireside-chat-6037984/brian-samson-nearshoring-is-a-control-strategy-not-a-cost-play.md
Podcast: [Localization Fireside Chat](https://stenobird.com/podcast/localization-fireside-chat-6037984)
Published: 2026-09-23T22:13:26+00:00
Episode link: https://localization-fireside-chat.simplecast.com/
Audio file: https://injector.simplecastaudio.com/c8aa31f0-d844-41b4-b47c-0f62cf9a13ca/episodes/c1740dab-5fe5-46df-b55c-5426c742174e/audio/128/default.mp3?aid=rss_feed&awCollectionId=c8aa31f0-d844-41b4-b47c-0f62cf9a13ca&awEpisodeId=c1740dab-5fe5-46df-b55c-5426c742174e&feed=1okyeol6
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JSON: https://stenobird.com/v1/public/podcasts/localization-fireside-chat-6037984/episodes/brian-samson-nearshoring-is-a-control-strategy-not-a-cost-play
Duration seconds: 3523

## Resource

Brian Samson of Plugg Technologies returns to break down why Latin America's senior engineering talent is rewriting the nearshore conversation in 2026. From English fluency pricing to why judgment beats code, this one lands differently.

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## Transcript

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