Episode

AI in Sales: Why You're Measuring the Wrong Things | Jack Siney | Ep. 220

Podcast
Localization Fireside Chat
Published
May 28, 2026
Duration seconds
10210
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https://localization-fireside-chat.simplecast.com/
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Summary

Jack Siney, Co-Founder and CRO of FrontRace, makes the counterintuitive case that most companies should slow down their AI deployment and get their data and process foundations right first. Drawing on his career from the U.S. Navy's Blue Angels program through the acquisition of GovSpend and now building FrontRace, Jack explains why $650 million in AI spend last year delivered almost no ROI for most organizations, and what the 20 small things your top sales reps are doing actually look like.